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Featured news

8 December 2020

Building customer lifetime value by rewarding loyalty

A study conducted by business consultancy, Accenture, highlighted that loyalty schemes produce up to 18% higher revenue as customers increase their purchase frequency and take advantage of incentives to broaden their spend. So, at a time when building empathy and engagement through personalised, account-based marketing is growing, what should parking operators be looking for within their loyalty program?

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